The first Western-style chain of stores, where many imported goods could be bought, caused a furor with its opening, but it did not withstand competition in the following years


Bonjour will be remembered for the western goods that young and old used to admire 20 years ago. Until its opening, imported perfumes and cosmetics, toys, as well as modern kitchen appliances and hitherto unknown foods offered there could only be bought from Korekom. In the beginning, the opening of sites in the chain caused a real furor and quickly grew to 50 stores across the country, while being among the largest distributors, which showed Bulgarian consumers brands such as Gillette, Procter & Gamble, Tefal and others.

The prices were not low for the standard in our country and shopping there was a real holiday and a complete experience with careful consideration, thorough selection and then a real pleasure from every purchase.

Unfortunately, the gradual entry of more and more importers and price competition contributed to the gradual decline of the brand and led to the final closure of the site in Plovdiv in 2011.

Today, at the emblematic location opposite the fountains on the square in front of the Municipality, is one of the 12 bookstores of Hermes Publishing House, which can be found in Sofia, Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Blagoevgrad, Vidin, Pazardzhik, Sliven, Veliko Tarnovo and Haskovo. Under the motto "Books for everyone in the family" they offer a variety of fiction, reference, popular science and educational literature, encyclopedias, readings, illustrated publications, books for children, stationery, educational games and more.

Among the authors who have presented their books in Hermes bookstores are Jorge Bucay, Jose Rodriguez dos Santos, Alexandra Marinina, Georgi Mishev, Vladimir Zarev, President Petar Stoyanov, Solomon Passy, Ivinela Samuilova, Nedyalko Slavov, Emil Andreev, Alexander Sekulov, Ralitsa Gencheva, Radoslav Gizgindzhiev, Stanislav Koychev - Stan and many others.

It is also one of the most popular places to shop for literature in the city, as many say they find a wide variety of genres and excellent consulting and service. They often run discount campaigns such as the upcoming Days of the Bulgarian Book, when visitors have the opportunity to meet famous Bulgarian writers and buy their books at a discount.